OVERVIEW
Nike’s Coach the Dream Summit brought together coaches, partners, and community leaders to shape the future generations of inclusive youth sport. The event celebrated the power of coaching that goes beyond the X’s an O’s—highlighting how mentorship builds confidence, resilience, and lifelong impact, especially for young girls in sport.

OBJECTIVE
Nike’s production ask was simple – capture the energy, connection, and purpose behind the summit. Through a mix of interviews, workshops, and on-field drills, the content aimed to showcase Nike’s commitment to developing the next generation of coaches and athletes.

CREATIVE APPROACH
Renowned LA-based creative director Andre LaDon brought Chris on as DP to bring the event to life with a visual style that matched Nike’s bold, polished aesthetic. Chris focused on capturing smooth motion, dynamic push-ins, and natural orbit shots that gave viewers an intimate look into the summit, while capturing a sense of space and place around the legendary Nike Headquarters. The result was a powerful and inspiring event coverage that reflects the passion and authenticity driving Nike’s youth sport initiatives.