CHRIS FOY

Director • Cinematographer • Athlete

A man hiking on a large rock with a mountain and clear blue sky in the background.

Chris is a NYC-based director and cinematographer specializing in high-end, immersive

storytelling for brands and individuals in the spaces of outdoor adventure, lifestyle and travel, and sport and wellness. With a multifaceted background in narrative storytelling and brand building, he works both independently and alongside talented teams to craft brand campaigns, marketing content, and documentary shorts that are:


Authentic & immersive

Chris embeds himself deeply within the worlds he captures, telling honest, real stories that go below the surface and beyond the frame.


Boundary pushing

He explores the human condition at the edge, in extreme, transformative, and awe-inspiring environments that test the limits of the body and mind.


Brand-aligned

He collaborates with leading companies, world-class athletes, and visionary artists to create visually stunning, emotionally resonant narratives.


Value-rooted

His work is grounded in themes of sustainability, cultural exchange, community resilience, and an abiding respect and love for the natural world.


At his core, Chris loves to tell stories and craft beautiful images while forming meaningful relationships along the way. His love for adventure has taken him across the globe and inspired a career dedicated to documenting the grit, beauty, and humanity of the world and the people within it. He is also the founder of Yerba Studios, a creative production house dedicated to sharing real stories that inspire connection, growth, and a deeper relationship with the world around us.

Two men preparing camera equipment and gear for filming indoors, with one man bending over a table, and the other standing and looking down. A person in the background is holding a backpack. The setting appears to be a rustic, wooden interior with a sign that reads 'gravity haus' on the wall.
A young man hiking on a dirt trail in a forest, carrying a backpack and holding a helmet.
A man operating a professional camera in a photography studio with a white backdrop and exposed ceiling beams.
A man in outdoor gear holding a camera, standing outdoors at night.
A young man in a black t-shirt and pants adjusting camera equipment on a dolly inside an industrial warehouse with large windows and high ceilings.
A man riding a Citi Bike on an urban street under an elevated train track. He is carrying a camera around his neck and has a backpack.

SERVICES

  • DIRECTOR | PRODUCER | CINEMATOGRAPHER | EDITOR


    Whether you hire me directly or my production company Yerba Studios, I handle projects of all sizes from conception to delivery. 

    PRE PRODUCTION

    Creative Direction · Story Development

    Location · Scheduling · Budget

    PRODUCITON

    Team · Equipment · Execution

    Whatever the story demands – We have it covered.

    POST PRODUCTION

    Editing · Color · Sound

    Efficient review cycles and timely delivery

    PLAN >> SHOOT >> EDIT >> DELIVER

    GET IN TOUCH

  • FPV PILOT | COMMERCIAL DRONE OP


    Need stunning aerial footage to level up your project? On top of my core production skills, I’ve spent years flying the latest and greatest aerial drones on the market – from commercial DJI drones to dynamic FPV quads. I incorporate aerial cinema into every project, and absolutely love capturing magic from above. Hire me as a full scale production or an independent drone op. 

    HIRE >> FLY >> CAPTURE >> ELEVATE

    HIRE ME

  • COMMERCIAL | BRANDING | ADVERTISING


    In addition to commissioned projects, I license my cinematic footage library for use in films, commercials, and brand content. From sweeping landscapes to human-focused moments, you can access unique visuals to elevate your project. Need footage? Reach out with an inquiry! 

    INQUIRE >> LICENSE FOOTAGE >> IMPLEMENT

    LICENSE FOOTAGE

a woman in workout clothes lifting weights in a gym

WHAT CLIENTS SAID.

  • "Working with Chris has been nothing short of exceptional. His professionalism, creativity, make him one of the best to shoot with. Chris had an incredible ability to capture stunning footage in the most challenging environments (like the top of a 14,000' peak!). He was always prepared, always adaptable, and always delivering the highest quality content. Whether he’s hanging off a cliff edge to get the perfect shot or navigating tight timelines, Chris is the kind of professional you want on every shoot. I can’t recommend him highly enough."

    – Eric Botsford, VP of Business Development, Fitlab, XPT

  • “Chris was an instrumental part of our team for a motorsports shoot in Italy. He hit the ground running and fit seamlessly into the team from day one. His professionalism and creative instincts made him a key contributor – we’d have him back on any shoot.”

    — Logan Lambert, Director, Toast Studios

  • “Working with Chris is always a blast. He’s got this rare mix of calm energy and creative fire that makes every shoot not only seamless but genuinely fun. Whether we were deep in the rockies shooting a 100 mile ultramarathon or sprinting through the chaos of the NYC Marathon, Chris always found a way to capture the real story behind the moment. His eye for detail, ability to adapt on the fly, and tireless work ethic are next level. Can’t recommend him enough as a Director, DP, or editor.”

    — Dan Churchill, Chef, Pro Athlete & Creator.

  • ” I've worked with Chris across various projects and I was stunned by how exceptionally easy it was to work with him and beyond impressed with his creative talents. He's a precise and thoughtful creator, who anticipates the moment and understands how to elevate every subject he documents. I'd recommend him to any client I have and I'm excited to continue collaborating with him.”

    – Dave Hashim, Photographer & Creative Director

  • “Chris has been a delight to work with. His attention to detail, communicative nature, and his ability to bring small ideas to life in a way that is bigger and better than anything we could've imagined, made working with him a 10/10 experience. Chris goes above and beyond to make sure that the final project is exactly what you're looking for. He's a true talent that we will always champion. If we could work with him on every creative project we would--our team can't recommend him and Yerba Studios enough!”

    - VALR Energy team