OVERVIEW
This campaign celebrated the first-ever collaboration between KANE and athlete Brian Mazza, highlighting the journey from concept to creation and the return of a limited, exclusive shoe. The goal was to make viewers feel like they were stepping behind the scenes — seeing the design process, the thought behind the shoe, and the lifestyle of the athlete who inspired it. The content blended interviews, dynamic B-roll, and performance footage to bring the product and story to life.

OBJECTIVE
KANE’s vision for the launch campaign was to highlight the shoe’s style, functionality, and exclusivity, while capturing Brian in motion — stretching, changing, and training — showing the shoe in real-world use across everyday and athletic contexts.

CREATIVE APPROACH
As DP and Director, Chris shot and staged sequences that flowed naturally between lifestyle and action, using dynamic camera work, natural light, and precise framing to highlight both the athlete and the product in a bold visual way. The approach prioritized clarity, energy, and movement, while keeping the shoe front and center.