VEGA PROTEIN
FUELING THE EXTREME
Role
DP
Format
Social Ad
Location
Colorado
OVERVIEW
Extreme Performance Training (XPT) is a holistic fitness system built around the principles of Breathe, Move, and Recover — combining breathwork, mobility, heat and cold exposure, and physical training to help athletes push beyond their limits. For its Crystal Peak Expedition in Colorado, XPT partnered with Vega Protein to showcase how nutrition supports elite endurance and recovery in extreme environments.
OBJECTIVE
The goal was to create a dynamic social film that captured the raw experience of the XPT expedition — from training modules and recovery sessions to the summit of Crystal Mountain, a 13,859-foot peak. The piece needed to celebrate human endurance while subtly underscoring Vega’s role in fueling performance and recovery.
CREATIVE APPROACH
As Lead DP, Chris drew on his years of experience filming in high-alpine mountainous terrain to document the expedition with agility and precision. Equipped with a lightweight camera setup, he ascended alongside the athletes, capturing handheld and aerial footage that conveyed both the intensity of the climb and the grandeur of the surrounding landscape. The story culminated with the emotional summit moment — athletes tapping the plaque at 13,859 feet — symbolizing how Vega Protein helps push performance to new heights.
CREDITS
Eric Botsford
Chris Foy
Israel Palacio
Chris Foy
Producer
DP
Photographer
Edit & Color
GALLERY
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