OVERVIEW
Plenti Supps, a rising plant-based supplement brand, approached Chris to direct, produce, and shoot a short commercial highlighting their new on-the-go protein powder packets.

OBJECTIVE
The goal was to show the product in use—athletes reaching for Plenti after a workout—emphasizing both the packet’s convenience and the brand’s clean, functional aesthetic.

CREATIVE APPROACH
Chris developed a simple, polished concept set around a sunset run through Central Park. Two runners move through the park’s most recognizable spots before winding down with a Plenti recovery shake. From location scouting to storyboarding to directing on site, Chris handled every detail to create a refined, energetic piece that perfectly captures the essence of the Plenti brand.